Enzo Ferrari founded Ferrari in 1929 after years working for Alfa Romeo's sporting division. The company soon found its feet in motor racing – it has contested every Formula One championship since 1950 and won its first race in 1951. The road cars were similarly spectacular, from exquisite GTs to hardcore road racers. Iconic cars such as the 250 GTO, 250 GT Lusso and 365 appeared in the Sixties, and the hits kept coming. The 275, 365 GTB/4 'Daytona' and others cemented the legacy of the 12-cylinder cars. Meanwhile, a V6 was debuted in the Dino sub-brand, named after Dino Ferrari, Enzo's deceased son. The Dino wasn't marketed as a Ferrari at the time, but importers soon saw the value of putting Ferrari badges on the car. In the Seventies, cars like the 354/512 BB helped herald a wedgier Ferrari shape, and the 308 'baby' Ferrari brought the Prancing Horse within reach of a wider audience.
In the Eighties, cars such as the F40, Testarossa and 288 GTO were hardcore in terms of looks and/or performance, in contrast to the early era of curves and chrome, but they have a devoted following. In the Nineties, the Ferrari 355 kicked off a renaissance in the brand, and it now has a lofty position as one of the most desirable marques in the market.