Satisfying a demand for luxurious and well-made cars that were a cut above the rest just pre-war, the new Rover 10HP was brought into line stylewise with the rest of the Rover range, the bodies being produced for Rover by Pressed Steel. Synchromesh was introduced on third and fourth gears on this 1389cc 4-cylinder overhead valve car, with built-in jacks, automatic chassis lubrication and switchable free-wheel hubs.