With the first rays of sun comes the explosion of historic motors offered for sale. And CCfS is in the ideal position to help you if you are selling any car with heritage. For private advertisers we can offer free listings and easy-to-use tools to help you load-up and manage your vehicle until sold.

For dealers the package offered can be bespoke and tailored to your needs. But what we’re seeing is that some dealers have better results than others. So if you’re in the market, buying and selling classics, you can get towards the best practice we’re seeing from some advertisers that gives the best response rate.

What do you have to do? Take good quality, hi-resolution imagery of your cars for sale. Adopt a uniform system to take the best pictures possible, and if you have the capability, record some video footage of the car too.

Offer a description of the facts surrounding the car, avoiding the usual clichés such as ‘first to see will buy’ and ‘very clean car’. Include the all-important details of the car’s service history and provenance, and support that with imaging of the paperwork as a bundle to support the potential buyer’s confidence in the car.

Then price the car accurately for the condition and state of the market for that model.

Karl at KGF Classic Cars gets it right pretty much all the time. He posted a Signal Yellow RS 2000 to classiccarsforsale.co.uk and sold it within two days. Check out how he did it here:

http://www.classiccarsforsale.co.uk/classic-car-page/164656/1979-ford-escort/

Dave Richards

Editor